Bjork and Lindsay Ostrom – Pinch of Yum

Pinch of Yum - Speakers for Everything Food Conference

Lindsay Ostrom is the founder of Pinch of Yum – a personal blog that documents her favorite recipes in addition to life stories and travel adventures. What started as a casual hobby for nights and weekends while Lindsay was working as an elementary school teacher has now grown into a profitable business that reaches millions of people each month. Pinch of Yum is known for its flavorful and healthy recipes, beautiful photography, blogging resources, and strong personal connection. Content from Pinch of Yum has been featured on sites like Huffington Post, BuzzFeed, MSN, Today, the Kitchn, SHAPE, Smart Passive Income, Mixergy, and more. Lindsay’s favorite things in life are photography, sunny days, Sage the dog, and a big plate of Pad Thai.

Bjork Ostrom is the founder of Food Blogger Pro – a membership website that teaches food bloggers how to start, grow, and monetize their blogs. After helping his wife get started with her food blog in 2010, Bjork started to wonder: is it possible to make a living from this blog? In 2011, he began publicly sharing the traffic and income that he and his wife Lindsay were generating from their blog, Pinch of Yum, in monthly income reports as a way to document their progress and share their findings with other food bloggers. These income reports have been a unique resource for many bloggers across all niches as they have ultimately documented how the couple took their site from a $20/month hobby to a 6-figure business. In 2015, Bjork started the Food Blogger Pro podcast as a resource to other food bloggers. Today, Bjork continues to share the monthly income reports for Pinch of Yum as well as teaching to their community of more than 900 food bloggers on Food Blogger Pro. Bjork’s favorite things in life are technology, rainy days, Sage the dog, and a Juicy Lucy with fries.



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