Blurring Lines: From Influencer to Brand Partner and Paying It Forward (Sponsored by National Cattlemen’s Beef Association)

Blurring Lines: From Influencer to Brand Partner and Paying It Forward

This panel will give an inside look at how an influencer became a brand partner and how that experience can allow for more meaningful brand and influencer partnerships. Attendees will hear from Taelor O’Dorisio, influencer and head of influencer partnerships at the National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, and beef brand advocate and influencer Alli Kelley about how influencer experience on the brand side can positively influence and enhance influencer partnerships and, in turn, lead to stronger consumer interaction and brand connections.

Location: Eclipse Expo Date: May 2, 2019 Time: 2:30 pm - 3:20 pm Alli Kelley Taelor O’Dorisio

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