When you’re promoting yourself, it’s easy to get carried away. You’re excited about your business and you think that, with enough enthusiasm, everyone else will be too. With enough frequency, followers will convert to sales… right?
Brand strategist Phil Pallen politely disagrees.
In a time where a personal brand is an expectation and attention is a privilege, the key to promoting your brand is simple: Don’t waste people’s time.
If you can update using a photo instead of a paragraph, do it. If you’re sending a newsletter, get to the point. If you’re writing an email, take everything you’ve scribbled down and chop it in half.
In this talk, you’ll learn how to streamline your branding efforts and be purposeful with every element. Your eyes will be opened to the easy fixes that are respectful of people’s time and make your brand worth their while. You’ll figure out what makes your brand valuable and how to communicate that value succinctly through commanding visuals and smart copy.
It’s the new way to do personal branding. And it’s going to transform your business.