Living the Brand (Sponsored by National Cattlemen’s Beef Association)

Living the Brand

What do a New York dairy farmer-turned-scientist and a Nebraska rancher-turned- influencer have in common?

This session.

Attendees will hear from panelists Sara Place, PhD, senior director of sustainable beef production research at National Cattlemen’s Beef Association, a contractor to the Beef Checkoff, and Terryn Drieling of Faith Family and Beef, about representing and engaging with one of the largest food brands on one of the most complex food topics. Find out what a leading sustainability scientist and a rancher know about brand engagement, carbon footprints and sustainable diets.

Location: Stratus 5 Date: May 2, 2019 Time: 4:30 pm - 5:30 pm Terryn Drieling Sara Place, Ph.D.

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