Phil Pallen is a Los Angeles-based brand strategist who works with TV personalities, experts and businesses. His roster includes Sharks and entrepreneurs on ABC’s Shark Tank, and personalities on shows like Dancing with The Stars, The X Factor, American Idol, Project Runway, MasterChef Junior, The Doctors, and many others. Los Angeles is his home, but he speaks at conferences around the world. At the 2014 California Women’s Conference, Phil launched Shut Up and Tweet, his book with game-changing strategies that will turn anyone into a Twitter rockstar. It ended up being the event’s #2 best-selling book after Arianna Huffington’s autobiography. Whether it’s in entertainment, lifestyle or the world of startups, Phil helps clients enhance their competitive advantage through a strategic online presence.