Stefani Pollack’s blog, Cupcake Project, began in 2007 as a way of documenting her quest to master the cupcake in time to bake hundreds of cupcakes for a friend’s wedding. Since then, her recipes have been featured regularly in Huffington Post and Buzzfeed, she’s been a contributor for Parade Magazine, Paula Deen, and Chowhound, and she freelances for magazines like Fine Cooking and AllRecipes. As readers have moved from blogs to Facebook and then to Instagram, Stefani has made Instagram a top business priority. She grew her Instagram account (@cupcakeproject) from under 20,000 followers to over 400,000 followers in one year and continues to grow at a rate of over 1,000 new authentic followers each day. Stefani has a background in corporate training and she’s passionate about teaching others to use Instagram to achieve their business goals.